0 Optimizing Facebook To Lead People To Our Blog

Facebook. Is there anyone who has no Facebook account? Then, maybe you are a person who really don’t want the world to greet you. Well, now let’s see Facebook as an SEO tool to lead people to visit our blog or site. Beside Twitter, Facebook is really a big social media network. Don’t you think that you must use it for the sake of the traffic to the blog.

The first thing we can see on social media network services like Facebook is of course that we can connect to unlimited number of friends in an instant. Once you update your Facebook status, the you can be sure that the whole world hears you. Very tempting!!! But, is it true?

The second one is that you are allowed to present your profile. And by using a little trick, you can encourage people to read your profile. You can fill your profile with a combination of email and webpage, like your blogs or sites. More people know you well, more traffic will come, and of course there is a chance of more money coming to your way.

Now, you can see that many businesses have Facebook pages. Some also said that the search engines like Google, Yahoo, or Bing, have taken social media network to a more important place on their ranking algorithm. With that in mind, let's consider five keys of optimizing Facebook to lead people to our blog or site.

1 – Respecting The Audience
We can be anyone on the net. But that means we don’t take the advantage of being known. The power of being independent, means being trusted for what you write on your Facebook status or the Facebook pages, or on how you commenting other’s status. It can be very effective, either to get more respect or more disrespect. Don’t forget that the ‘conversation’ is almost real time and interactive as the radio or TV’s talk show. It is very important to keep your track clean. Once you wrote something offending, your Facebook’s friends will remember it, thousand times you write something good, only a few people will keep it.

Commenting on someone else’s interesting development, or explaining your personal opinion on something are considered as a better ways to get respect than only focusing on promoting your products directly to your friends Facebook’s page.

2 - Identifying and Using The Right Keywords
Keyword usage requires research. It isn't a matter of simply plugging in all the buzzwords in every awkward conversation - this is a good way to get sites to blacklist or penalize you in their rankings. Take the time to really examine what key roles your business works toward, and then research the keyword usage of related activities. Pick out those keywords that seem most relevant, and then work them into your site as naturally as you can.

However, keyword use doesn't always require focusing on the content and writing portions. Your Facebook profile includes an 'about' section. Putting your core keywords here is a good idea but keep it concise; more than two or three keywords risks diluting the impact of your message.

3 - Remembering Reciprocity
The interesting thing about your Facebook page is that your company website doesn't host it - Facebook does. This puts your content in two distinct places on the Web, potentially doubling the coverage you can receive during Web searches. Take advantage of that by remembering to provide links from each site to the other. Your company homepage should be linked from your Facebook profile, and vice-versa. This will improve traffic to each site by bringing in visitors from the sister sites, and takes less than a minute to implement.

4 - Harness Multiple Media
Broadband is common now. Perhaps it was still acceptable to lack significant video content in an online venture ten or even five years ago, but modern broadband connections cost customers less than the first dialup connections, and can channel extraordinary amounts of video and audio. (except for those who live in some developing countries like Indonesia) Given the social nature of Facebook, it's an appropriate page to include 'related' content to your venture that isn't strictly relevant in the normal sense. Consider a site focused on pet care and related products. Rather than tying in a sales video, post the latest adorable kitten video from one of the many cat websites on the Internet. Tag it with keywords related to your focus by all means, but the key here is to give people additional reasons to visit your site and help drive your numbers.

5 - Learning From the Best
A writer once commented that every good story has already been written - what remains is for the good writer to borrow judiciously. If there is one thing the Internet is good for, it is copious amounts of free information. Take a look at popular Facebook sites and take notes on what they're doing. You do not exist in a bubble, but rather a network of ideas and interactions. Consider adopting different approaches that others are making work, or putting your spin on them for even more success. Creativity drives much of the Web, so feel free to experiment.

reWritten based on Enzo F. Cesario’s post on www.iBrandCasting.com.